An Introduction to QR Codes: What They are and How They can Improve Your Marketing Effort

This article is a guide to QR codes. It answers what they are as well as how to get one set up for your business. It also gives a brief outline on the importance of QR codes as a way of communicating information in today’s market.

The Cost of Doing Business…

How often have you shaved your bid to the very lowest level in order to be awarded a contract, perhaps in order to get the job away from your competitor or, these days, to meet the requirements of a third-party vendor organization? When this happens, it is a common mistake to not factor in the many expenses that are necessary to take care of the account properly.

Cantel Sweeping Strives to be “The Most Professional Parking Lot Sweeping Company in the Industry”

Title:Cantel Sweeping Strives to be “The Most Professional Parking Lot Sweeping Company in the Industry” After 15 years of working up the corporate ladders at US Bancorp and PacifiCorp Financial Services, the latter company scrapped the division Wagoner was in. Along with 300 other people, he found himself out of work. Instead of just trying to land another job in his field of accounting and finance, Wagoner sought to find a business to run, one where he could “escape” from his suit-and-tie life of working for others. That turned out to be the 1993 purchase of Cantel Sweeping, a six-sweeper operation. Since then, Wagoner says, he has only looked forward, never backward. In the interim, under his leadership Cantel Sweeping has become the largest parking area sweeping company in the Portland, Oregon/Vancouver, Washington area. It has done so, says Wagoner, by trying to fulfill its mission of being the best parking area sweeping company in America.

Working With Third Party Vendors: Webinar by Richard Arlington

John Dubbioso Understands Municipal Sweeping

John Dubbioso, founder of 3-D Industrial Maintenance Corporation and WorldSweeper.com’s Award of Excellence in Power Sweeping award-winner for 2012, has been in the sweeping industry for well over 30 years. Here’s his advice for bidding on street sweeping in the Northeast part of the U.S.

Revving Up Your Sales Engine

Guy Gruenberg, is a frequent presenter at the National Pavement Expo of this seminar by the title ‘Revving Up Your Sales Engine.’ Guy is one of the American pavement industry’s top marketing ‘gurus.’

Get and Use References from Customers

References are an important part of getting new business. However, there are some techniques that work better than others, as well as some pitfalls to avoid.

Decibels Decoded: A Primer on Understanding Noise Output and Decibels

Noise levels – you want to keep them down. But reducing noise costs money. How do you decide whether your investment is cost-effective? Suppose an analysis shows that you could take measures to reduce your noise level from 79 to 72 decibels. That doesn’t sound like much improvement, does it? In fact, a noise level of 79 decibels (dB) is more than twice as loud as 72 dB, so this investment could reduce your noise level by better than half.

Sweep All, Inc. Offers Two Decades of Quality Experience

Title:Sweep All, Inc. Offers Two Decades of Quality Experience Doyle Caffee bought his first sweeper for $13,000 in 1991. His idea was to start a sweeping company, run it for five years and then sell it and start again with something else. Twenty years later, he has no regrets about having stayed in the industry for the long run.

When Times are Tough, Put Everyone in Marketing

Are you facing falling customer orders? Slower renewals? Cancellations? Requests for ever-deeper discounts? Those are silly questions. Of course you are experiencing these recession symptoms. And you have probably cut budgets and jobs more than you like.

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