Baldwin Filters WSA Discount and Education Structure


Baldwin Filters is a company founded by J. A. Baldwin, one of the first to recognize the importance of improving mobile filtration.

Baldwin designed a cartridge lube filter that he began producing in Wisconsin in 1936. In order to expand so as to compete for big orders, the company moved to Kearney, Nebraska, in 1952. Today, the company is a member of the Clarcor Company, and produces and sells commercial-grade filters throughout the world, boasting an astonishingly low failure rate of 1 in a million. In addition to a discount on all Baldwin Filters, WSA Members have access to a variety of other valuable resources. For a brief (@3-minute) audio overview of the Baldwin Filter company and the training available, we invite you to listen to the podcast, linked at the bottom of this page, with WSA’s Executive Director, Ranger Kidwell-Ross, and Kent McGinnis, Baldwin Filters’ National Account Manager/Fleet Services. 

WSA Member training may include the following:

Online Training

BaldwinOnlineTrainingLogoBaldwin Filters offers online training information to help understand equipment systems, the history of filtration and the importance of proper filtration and maintenance practices. There are five modules covering the product lines of air, lube, fuel, hydraulic and coolant. Each module examines the history of filtration, the system and how it works, filter types, problems & preventive maintenance, installation techniques and a summary. This chapter format allows you to learn about filtration on a schedule that is best for you. This training can be integrated into your current employee training program and is also available as a CD or DVD. Use this link to access the Baldwin video training page.

Baldwin University

Baldwin U is a three-day seminar presented by our highly trained filter design engineers and staff and is designed to broaden our distributors awareness of today’s filtration theories and practices. Plant and lab tours demonstrate the construction of Baldwin Filters’ product line and examine research being done with existing and future filtration principles. Discussions about preventive maintenance practices, and extended oil drain intervals – all concerns of today’s heavy equipment operator – are also featured during the seminar. Baldwin University is offered at the company’s headquarters in Kearney, Nebraska. Each session begins with a welcome breakfast on Monday at 8:00 a.m., and concludes on Wednesday at 12:30 p.m. For information on this year’s dates, contact Kent McGinnis, Baldwin’s National Account Manager/Fleet Services, who is our WSA Member liaison. You may reach him via email sent to, or by calling (480) 201-8756.

Baldwin Field University

BaldwinFieldUtopicsBaldwin Field U is presented by a Baldwin trainer at a distributor location and is designed to broaden the awareness of today’s filtration theories and practices. Research into existing and future filtration principles are examined. Information about Baldwin Filters’ Cataloging, Customer Service, Quality Assurance and Technical Services and selling the Baldwin Advantages, with a focus on product features and benefits, are a part of the course. Discussions about preventive maintenance practices and extended oil drain intervals – all concerns of today’s heavy equipment operator – are also featured during the seminar.

Baldwin’s WSA Member Discount Structure

WSA Members are entitled to a 53% discount off of regular pricing. Purchases are made via the Baldwin distributor network. Baldwin Filters corporate office was initially provided with a list of WSA Members. From this, WSA Members will be contacted by a Baldwin representative in their local area. As new WSA Members join, we will provide the needed information to Baldwin. Check out WSA’s discount pricing. You may link to current pricing on either an Excel spreadsheet or an Acrobat Reader PDF file. These show current WSA Member pricing, along with a comparison to retail prices.

However, if you either have not been contacted or would like to use your membership benefit sooner, do the following:

  • Go to the company’s website,
  • Toward the bottom of the home page see the ‘Find your local distributor’ graphic
  • Enter your zip code and choose the distributor closest to you
  • Call or email our Baldwin/WSA Coordinator, Kent McGinnis, using the information below, to make introductory arrangements

Contact Kent McGinnis via email sent to, or by calling (480) 201-8756.

If you have suggestions, comments or other feedback on the program, please let us know via the comments link or contact form.