15 Tips for Small Business PPC Advertising

Almost every small business owner has to wear many hats: leader, accountant, admin, and caffeine fetcher. Whether you are doing it yourself or learning more to make better decisions with your agency, here are some strategies to help.

Ways to Build Your Email List: “The Gold is in the List”

Building lists of subscribers, prospects, and customers is one of the most important activities your business can undertake. Once built, permission-based email lists can create sales for your company for years to come.

An Introduction to QR Codes: What They are and How They can Improve Your Marketing Effort

This article is a guide to QR codes. It answers what they are as well as how to get one set up for your business. It also gives a brief outline on the importance of QR codes as a way of communicating information in today’s market.

How to Win the Local Marketing Game

As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches and continuously manage the accuracy of contact information and the tone of customer reviews.

Basic Website Site Finding and Search Engine Optimization Techniques

When World Sweeping Association’s Ranger Kidwell-Ross built in the 1990s what is believed to be the first power sweeping-related website, for sweeper manufacturer Schwarze Industries, Inc., there were about 100,000 websites in existence. In the summer of 2008, little more than 10 years later, Google announced the number of websites it catalogs had reached a billion: 1,000,000,000,000.

In this article, Ranger provides an overview of the basic Search Engine Optimization (SEO; think “promotion”) tips that anyone with a website should be employing.

Webinars Offer the Power of Learning – Without Being There!

With the ever-increasing demands on your time, the last thing you have room for in your schedule is professional development, right? Wrong! The power of the Internet brings professional-strength training as close as your nearest telephone and PC using the latest in audio conferencing. It’s easy, affordable, and effective.