by Ranger Kidwell-Ross
Feature article interview conducted in June 2008.“We ended up with a number of managers of commercial shopping centers that wanted their centers to look nicer,” relates Lagana. Initially this meant upgrading the outsides of the buildings, re-stuccoing them and that sort of thing. After that, re-landscaping became the next logical step to involve the firm. Now, just under 10 years later, the sweeping portion of Covenant’s workload accounts for roughly 70% of the company’s income.”
Although Lagana clearly emphasizes ‘doing it all,’ he says he also doesn’t hesitate to help his clients when they need assistance with projects his company doesn’t handle. As he explains fully in the audio interview, this is a way to “build up his favor bank” with his customers, something he knows they will remember when they’re approached by his competitors.
Lagana also recognizes that providing whatever service his customers need has resulted in his firm increasing the amount of work done for clients. For example, he cites a property manager where Covenant first provided non-sweeping services. After showing a positive track record, the client added sweeping. Now, Covenant has moved to ‘micro-managing’ several centers for the client, providing all needed services whenever projects crop up.
Due to a technical difficulty, we apologize that the introduction of the audio was cut off.
Note: The audio interview will play without downloading any files onto your computer. Select the podcast link shown below.
Darren Lagana may be reached via email sent to support@covenantsweeping.com.
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