How to Win the Local Marketing Game

John Jantsch, of Duct Tape Marketing, provides a host of ideas about how you can boost your company’s local presence online.

The following are some excerpts from Jantsch’s PDF white paper, which is linked further down the page:

Customers tend to stick with the local businesses they know and trust. But when they don’t know who to trust, they often start their hunt by going online. From a customer’s standpoint, online research holds two big advantages beyond simple convenience: First, many customers believe that the most established and committed local businesses appear toward the top of a search. Second, customers know they can narrow their choices by evaluating sites and reading other customers’ reviews.

As customers continue to rely on the Web to help them screen local businesses, local businesses must take steps to ensure that they pop to the top of online searches and continuously manage the accuracy of contact information and the tone of customer reviews.

Take a look at Jantsch’s white paper, which is sponsored by American Express Company’s Open Forum project.