In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and partners change, and adapt your strategies to the new reality.
One of the toughest tasks we have as managers is hiring the right people to do the job. Here are some of the best ways to find candidates.
Title: Southco Sweeping’s Dale McCaskill Emphasizes Giving Back to Sweeping Industry
In recognition of his many contributions to the power sweeping industry, Dale McCaskill and his company, Southco Sweeping and Maintenance, is recipient of WorldSweeper.com’s Award of Excellence in Power Sweeping for 2009.
Guy Gruenberg offers a host of down-to-earth steps to amplify the gains that can be made via the use of positive enthusiasm alone.
Title:Honolulu’s Kleen Sweeps, Inc. Keeps Oahu Sparkling
In 1991, Gabriel Marchado started his company with an FMG sweeper and one contract. About ten years ago his wife, Shellee, took over. Today, Kleen Sweeps is the major sweeping force on Oahu.
Marketing consultant, Charlie Cook, tells how to combat prospect indifference in order to gain their attention — and their business as a new client.
Title:T.W. Hall Offers Over a Quarter-Century of Experience
Working for the University of Alaska in 1980, Dwan Hall saw an opportunity in the snow removal business so he bought a snowplow. Today, the combination sweeping and plowing business has assets worth over $1 million.
Title:Indiana’s Clean Sweep Lot Services, LLC, Provides Customer Satisfaction
From starting with a broom and a wheelbarrow, Tim Toler has grown his company a long way. For eight years Tim Toler did outside maintenance for a developer. Noticing that a store in the area wasn’t keeping its lot clean, Toler contacted the manager, who put him in contact with the management company. He not only got a contract to do that property, but nine others managed by the same firm.
For a couple years, Toler and his son continued to clean the properties by hand, while continuing with his full-time day job. Coupled with starting to go to church on a regular basis, he says he came to the realization that there was enough money in other people’s trash to quit his regular job and go full time with sweeping.
Title:Central Sweeping, Inc. Offers Certified Services Throughout its Central Florida Marketplace
Florida’s only NAPSA-Certified company offers over 40 years of experience.
Your business card can be your most powerful advertising and marketing tool. Get your card into the hands of people who can do business with you and profit is sure to follow.
